Today, we bring to you the top five content formats which drive the highest ROI for B2B marketers. Again we thank Hubspot, as we draw data from their 2022 State of Marketing Report.
In reading the report, I was not surprised to observe that easy to produce, authentic content has the best results. Not only can this be low cost to execute, it also allows for your brand personality to really shine.
It does mean letting go a little on the brand reigns, and allowing for a less polished product. However, in return, your brand will be able to connect with your audience in a more human way, and your business will benefit from better outcomes.
For those of you who prefer to watch short snappy videos, starting from #5 on the list, here is a 38 second summary! And for those who would like to see a little more information, keep scrolling for a complete infographic!
Need help to create a content strategy for your business. Shout out to the team at JMORA marketing today.
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